Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
Good Thinking
Leaders should be wary that good thinking remains at the top of the agenda. Good thinking helps focus problem identification, idea generation and the following drive through the innovation process. Some factors that inhibit good thinking include:
a) Leadership battles. Often the competitive urge for leadership causes some participants to prioritise their position in the hierarchy rather than focus on the best outcome.
b) Ineffectual group dynamics such as core and peripheral groups stop the exchange of information and enhance parochialism, path dependency and competency traps, resulting in inferior outcomes.
c) An emphasis of competition over collaboration. Again, this restricts information flow as opposed to encouraging intellectual cross pollination.
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